Lauren’s passion for brand architecture has helped shape her career for over 3 decades as she worked on every aspect of branding including: concept, R&D, product selection, components and packaging, display creation, social media, retail relations, public relations, events and marketing, broker and rep networks, affiliate, celebrity, and influencer marketing, and fulfillment to name just a few. Lauren is never satisfied with her knowledge of what it takes to get a brand off the ground and will continue her quest for learning.

After finding her calling as a publicist while attending the University of Buffalo, Lauren began her career at Saatchi and Saatchi’s PR agency working on some of the world’s biggest brands. Lauren instinctively knew that the opportunity to combine her passion for building brands with her love of CPG would be a winning strategy while building her career. Lauren has blended her successful PR/Marketing agency K3 Media Collective with JJBPR to form intersection, the agency. The agency will benefit from her expertise in the PR, marketing, and affiliate industries while tapping into her vast knowledge of the retail and social media sectors.

Lauren’s dedication knows no bounds. Her clients become part of her life and that is evident in the intensity with which she works and the extraordinarily successful, award-winning campaigns she creates. Her experience in the worlds of beauty, health & wellness, hospitality, food & beverage, and CBD/Cannabis/Hemp provides a holistic approach to help scale brands to market both nationally and globally. Lauren is able to see the whole of the company which is invaluable when selecting a partner agency. She has continuously proven her worth, resulting in helping to bring many brands from conception to shelf.

A career woman by day, Lauren’s fierce belief in work/life balance translates to a happy staff and a happy home. During her downtime Lauren can be found working on her other passions: her family, philanthropy, cooking, hiking, playing Mahjongg, and being outdoors. Whatever the task at hand, Lauren makes it all look easy. Lauren lives in Westchester County, NY, has 3 incredible kids, and Bentley, her beloved Golden Retriever who is also one of intersection's official mascots.

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