• Launch Strategy Development
• Integrated Campaign Concepting + Execution
• Experiential Event Activations
• Cross-Channel Launch Planning (earned and paid)
• Timeline, Budget + Vendor Management
• Performance Tracking + Post-Campaign Analysis

• Launch Strategy Development
• Integrated Campaign Concepting + Execution
• Experiential Event Activations
• Cross-Channel Launch Planning (earned and paid)
• Timeline, Budget + Vendor Management
• Performance Tracking + Post-Campaign Analysis

With over 40 years of combined PR expertise, Jennifer and Lauren know how to make products impossible to ignore. Our boutique approach ensures every placement feels intentional, authentic, and results-driven.

 
Want your products in the spotlight? Partner with intersection to secure placements that drive awareness and demand.

 We secure targeted press coverage in top-tier publications, digital outlets, and broadcast media to boost your visibility and credibility.

COMMUNICATION STRATEGY

 Our strategic communication plans ensure consistent messaging across every platform — from media outreach to digital campaigns.

We help beauty, lifestyle, and wellness brands navigate high-stakes moments with calm, strategic communication that protects reputation and builds trust.

 We connect beauty brands with the right influencers — from micro-creators to major voices — to drive awareness and authentic engagement.

We design and execute beauty events that generate buzz, attract top-tier media, and put your brand at the center of the conversation.

 We connect beauty brands with the right influencers — from micro-creators to major voices — to drive awareness and authentic engagement.

We position beauty products in front of editors, influencers, and tastemakers through strategic placements that drive visibility, credibility, and demand.

We design press events that attract top-tier editors, influencers, and media—turning brand moments into coverage that lives on beyond the event.

We offer integrated brand-building services that expand visibility, strengthen credibility, and support long-term growth beyond traditional PR.