Building Beauty Brands With Purpose and Power

A strong PR program begins with a clear brand foundation. At intersection The Agency, we help beauty, wellness, and lifestyle companies define, refine, and elevate their brand strategy to achieve long-term growth.

With 40+ years of combined experience, Jennifer and Lauren know that successful beauty brands don’t just sell products — they sell a story. We work with founders and marketing teams to craft positioning that resonates with customers, media, and influencers alike.

Our Brand Strategy Services Include:

• Brand audits and competitive analysis
• Messaging frameworks and positioning statements
• Go-to-market strategy for new products
• Visual and verbal identity alignment
• Long-term brand growth planning

With locations in NYC and LA and clients across the globe, we combine boutique attention with international perspective — giving beauty brands the clarity they need to stand out in a crowded industry.

 
Ready to define your brand’s voice and vision? intersection The Agency builds strategies that turn beauty brands into icons.